Not long ago, my daughter declared that Firefly had prevented her from sleeping well. She said, "I didn't get my beauty sleep."
Her younger brother, not to be outdone, replied, "Well I didn't get my Spiderman sleep!"
They say that brands seek to hook children as early as possible, because if you are a Heinz Ketchup buyer at five, you will be a Heinz Ketchup forever. This has not held true in my life. I think my parents bought off-brand ketchup, and I find ketchup oddly repulsive in an at-home setting and never buy it. Any ketchup purchased is my husband's doing. Ketchup in restaurants doesn't bother me at all.
If brands do hook children forever, it is safe to assume that Genome will be wearing Spiderman underpants well into his middle age. Or he will do as Husband does, and have a son to purchase Spiderman underpants for instead.